Goodwin saw a connection between producing a successful music video and the features it contained. these factors were:
1. The Relationship between the lyric and visuals - Illustrates
- Contradicts
- Amplifies
2. Thought Beats: seeing the sounds, their relationship between the visuals and the music.
3. Genre - related styles and iconography present : visuals matching the genre
- looking at it without the music would it fit the genre
4. Multiple close-ups of the main artist or vocalists: the creation of a star image to promote a recognisable brand image e.g Miley Cyrus appearing crazy to make a new image for herself...
5. Voyeurism - looking at someone at the star in lust
6. Intertextual references to other media texts: making references with other songs, producing similar videos to represent the previous one.
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