Her theory is based on four key concepts: narrative, editing, camera movement/ tracking & diegesis.
Narrative
Mess around with the order of narrative, think about pacing, keep it interesting.
Editing
Makes it interesting if it breaks normal conversions e.g. jump cuts
Jump cuts = abrupt transitions from one scene of another
Camera movement/ tracking
establishing where you are, master shots, establishing shot, close ups. Making sure these are used throughout.
Diegesis
Where the music video is set, how they reveal it slowly. In Vernallis terms she expresses that the setting may be seen but the viewer may not know where the setting actually is. for example in Beyoncé's run the world.
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