Music Video - Final Draft

Digipack - Final Draft

Below is the final edit for the Digipack

Website - Final Draft

Here is the final outcome for the website, we decided to make the colour scheme changes, as we felt it improved the quality and feel for a professional website. We updated the social links so they functioned correctly and added them to the navigation bar so they can be easily accessed on every page.


We have included our colour synergy of black and green, alongside using our imagery of our artist to represent his image, mood and genre. We have followed website conventions of including contact, social media and an overview/summary of our artist.

Evaluation Question 1

Evaluation Question 2

Evaluation Question 3

Evaluation Question 4

What have you learned from your audience feedback?

Here is the first draft of our video:

Teacher Feedback	Positive Feedback (peer)	Critical Feedback (peer)
-          Some shots are too similar.	-          The lip-syncing is accurate and looks legitimate.	-          Too many shots of our artist singing to the camera
-          More shots required of the entire group “having fun”.	-          Themes of nature and bucolic surroundings are portrayed well through the different choices of locations.	-          A wider variety of transitions are needed to help the video’s flow. Straight cuts are used too much.
-          Add more effects to enhance the video for the target audience.	-          Many people liked the haystack location in particular as they saw it as unique.	-          The music sounds distinctive therefore more effects are needed to accompany the music.
-          The lighting in some shots needs to be improved.	-          The dolly shot when the performer enters the cabin is very effective and well executed.	-          The performer is in the majority of shots – does not feel totally like a music video ( more like a vlog).

Below is the final edit of the music video:






When gathering feedback on our final edit we carried out a mass viewing where we asked a group of sixth form students and also a group of year 10/11 students to sit and watch our music video. We felt this audience was suitable because it covered a large proportion of our actual target audience and included the types of people we anticipate would watch our film if it was officially released. Here are some images we captured during the mass viewing:

Unfortunately, we were not able to show our video on a larger & more visible screen because our final edit was having problems when we tried to export it and upload it to YouTube.
Before we started the viewing we ensured the audience had a questionnaire each to fill out during or after the video. When deciding on what questions we could include on the questionnaire we recognized that a mixture of open and closed questions could be useful for us to analyse. We also had to consider that the audience was made up of non-media students and lower school pupils. This implied that they knew very little about Paleme's new music video and may have been the first time they had even heard of the artist. Consequently, we resolved to very simple questions such as "What did you like about the video?" & "Would you consider buying Paleme's new single: Drugs?". Our aim from this feedback was to get a general consensus of what our target audience thought when watching the video for the first time.

Here are two completed questionnaires that we received. 














I used charts to visually summarise the answers we found from the eleven members who filled the short questionnaire.

This result is very pleasing for use because it implies that our audience enjoyed the first look of the music video. We can then infer that this group is very similar to our target audience suggesting that there is a high chance they will admire enjoy Paleme and his new single 'Drugs'. Our questionnaire helped gain some critical feedback for us. For example, two members of the audience noticed that the lip syncing quality could still be improved. If we had more time we would have gone back to the editing stage and increased/decreased the pace of the footage depending on whether it was too quick or too slow. However, we ensured that our final edit of the video contained no errors therefore this may have been a fault in the performance in the video rather than an editing error.


Head-Shot Interview


The simplicity of the questionnaire was very useful for us when acquiring feedback from a large group of people and in a small amount of time. However, we lacked in-depth feedback and the best way for us to get this was to interview one person and ask them open questions after watching the video multiple times. Below is the interview we carried out with a fellow sixth former who, in particular, enjoys watching music videos on YouTube made by some of the biggest artists in the world. From this interview, we could identify the level of professionalism that went into our final piece. It is important that these views came from an external source who had not already found out about Paleme because the feedback is more genuine and less biased.




From this interview we were able to gain some useful qualitative feedback. Below is a table of the feedback we received:

Question:	Answer:	How is this answer useful?
After watching the video, what themes could you identify?	The stand out theme is mother nature and the environment.	This was very positive to hear because our synergy across each ancillary text is nature and it features heavily in both the digipack and the video. We aimed to utilise this theme by having Paleme stand in front of naturistic scenery both in the video and in the photoshoot.
Do you think the performance of Paleme is suitable for the genre of alternative rock?	It’s unique, Paleme wants to express his individuality and therefore chooses not to conform to the conventions.	Paleme’s genre is alternative rock yet with a modern twist. This makes is sound almost like pop music but is still categorised in alternative rock. This makes Paleme different to any other artist from this genre so it was very pleasing to hear that the interviewee recognised that Paleme is driven on creating his own unique brand image.
Do you think there is a wide enough variety of camera angles/shots?	Yes, there are high/low angle shots, tracking shots and panning movements.	We made sure we included a variety of shots because we really wanted to emphasise the connection between Paleme and mother nature. In particular, the panning movement towards the end the video features a close up of Paleme with the camera performing a 360-degree movement around him. In this shot, all that can be seen around Paleme is the beautiful green effect from the surrounding bushes and trees.
What is your favourite aspect of the video?	I particularly like the scenes where the group are having fun on the hay bales as it shows the rebellious natures of youths.	This location was our personal favourite because it was difficult to acquire as it was so high up. We feel we created good quality pieces of footage at this location because it shows Paleme in his element with his crew. To hear that this part was admired by the interviewee is satisfying because it makes all the hassle of getting so high up worth it.
What do you think could be improved about our video?	More inclusion of the back-up members as they are seen in some scenes but not the majority of them.	It is important to hear some critical feedback so this is why I asked “what you think could be improved?”. The interviewee pointed out that the entire video could have taken a different structure in order to include more shots of Paleme’s supporting group. Before making the video we were stuck between what sort of narrative the video would entail. We could not choose between a love story or a fun/happy story with his best friends. Consequently, we included both these narratives which caused some confusion for the audience. Looking back, if we were given more time we would have chosen one narrative to match the music and ensure we had enough footage to portray this story well so the viewers know fully well what it is about.

Digipack Feedback




Website Feedback

Below is the first draft of the website:

After the first draft of the website was published, we placed both the website and digipack on a Survey Monkey and asked our peers to give us feedback online. Below is a table including both positive and negative feedback for the first draft of our website.

Positive Feedback

Negative Feedback

-          Good use of colour contributing to the brand synergy. -          Transitions between pages are good. -          Navigation around the website is easy to follow. -          The home page background image is very effective and represents Paleme’s individuality. -          The oversized logo on the home page helps to give Paleme a better image overall. -          The “listen” page is useful because Paleme’s new hit single can be played by the audience.

-          Not all the social media links work. -          On the gallery page, the bottom left picture is blurry. -          The “about” page needs a lot more information for the audience to read. -          The “contact” page needs more features to allow the audience various way of contacting us. -          The “Listen” page has a colour theme which does not match the rest of the website.

Final draft of our website:








Clearly we made some significant changes to our website after receiving feedback. Many people said that our "about" page needed additions. From this we changed the tab so it is now called "Biography" and we put in a paragraph of text which gives an insight to Paleme's first introduction to music at a young age. In our first draft, the audience could only subscribe to Paleme for updates. However, in our final website the viewers are now able to input some their name and type a personal message to Paleme. We made some changes to the "Listen"page from the first draft. Again, we renamed the bar to "My Songs" and when this page is opened there is Paleme's new CD cover as a thumbnail for the song being played.


Focus Group

In order to gain some more qualitative feedback, we put together a small focus group who looked at Paleme's final website & digipack. The people who took part in the focus group were unaware of who Paleme is and what he does. After explaining that Paleme is a new upcoming artist we showed the focus group the two main ancillary texts (website & digipack).

Here is what the focus group members said after the viewing was complete:

"For me, the CD cover (digipack) looks original and I really love the variety of images across the six part layout. It is clear that the creator of this has maintained one theme throughout the CD, this is obvious because all the images contain environmental settings showing that this is the theme they chose and stuck to."

"The website is very well produced - it is simplistic but this makes it easy for me to navigate myself around the website. In particular, I love the feature on the section called "My Song" where i can play the song with the CD front cover set as the thumbnail. This makes it look professional just like when I would go and use Apple Music because the album cover image pops up identical to how it looks on the website."

"I feel like there is not enough information based on 'Paleme' and his youthful days. Although there is a short paragraph, I feel the creator of the website could have improved by adding some more information"

"If you could improve the digipack any further, all i would say is too maybe sharpen the images because one or two - especially the bottom left one is blurred compared with the others. Additionally, i like the effects used because the top right picture looks distorted yet it gives it a distinctive feel. It is my favorite image because it captures the two most important things: Paleme and nature."



Summary of all feedback


The audience feedback we received over the course of this journey proved to be very essential. We changed parts in our video which our teacher & peers thought could be improved. For example, a common thought after our first draft of the video was that it lacked effects which had they been included our video would certainly be of a better standard. As a result, we ensured that our final music video contained different enhancing effects such as the colour changing effect and the duplication effect. Not only did we consider our critical feedback but we also made sure we acknowledged what people liked in our different ancillary texts. The digipack first draft was very well received and people loved the choices of images. For this reason we continued using the pictures that were liked and only changed the ones that were not liked so much. We created a final digipack which had changes that our audience felt were needed but much of it was very similar to the first draft in terms on the content on it. Even after our final drafts were published we still wanted to gain audience feedback to look at what we could have improved if we had more time.

Production Diary

Production Diary

 

 

18/09/17 – To begin our music video coursework we decided on which groups we wanted to work in, I grouped up with Antonio, Harry and Sam. Once in our groups we were given the task of discussing what genre music we wanted to create and what songs appealed to each of us. This would then next lead to further group discussions and song pitches.

19/09/17 – Following our initial group discussion and individual pitches we narrowed our song choices down to 4 songs, these were; ‘I’m falling apart’, ‘no option’, ‘money made me do it’ by Post Malone and ‘505’ by the arctic monkeys’. With these songs as a group we were given the task to create a presentation on which songs have appealed to us and each individual idea for each song.

20/09/17 – With our presentations created we were now asked to present them and pitch each idea to every other group of our class. With this we received positive feedback as well as constructive criticism. Personally, our groups preferred song was ‘I’m falling apart’ by post Malone, however the feedback we received saw a preferred choice of ‘505’ by the arctic monkeys. The reason for this was due to the pace and beat to the song allowing a greater variety of video possibilities.

21/09/17 – Today we continued with the feedback process and presentations. This included our group giving feedback and ideas in concern to each song whilst also further discussing our feedback and song choices. By listening to the other groups ideas we could give constructive feedback and also help improve their ideas so that they are able to decide on what type of image they wish to portray.

22/09/17 – In this lesson, we were sat in our groups and watched music videos from previous years and had to mark them according to the mark scheme. This helps us as a group as we are aware that our video must fit the genre of the song otherwise it is difficult to gain a high mark. Additionally, we could see the progression of student videos through the years which motivates us to do well and perform to the high standard that is set.

25/09/17 – Today we confirmed the song we wanted to use for our music video, this song is ‘Drugs’ by Adam Jensen. We decided to choose this song because it allows us to have a indie band image and experiment with different representations of genres.

26/09/17 – Following the decision of our song today as a group we started to produce some video ideas to each other and also begun our lip sync task in order to find a suitable performer. With this we would then begin putting our ideas together after deciding our main performer.

27/09/17 – As further preparation and research we continued to research similar bands into take inspiration from and piece together some more location ideas and video ideas.

28/09/17 – After researching similar bands and completing our lip sync task we had the task of editing each individual lip sync performance together and then collecting feedback on which performer both suited the image and performed the best.

02/10/17 – Today we assigned each group member a task to complete, I was given the task of completing research tasks, Antonio completed the lip sync editing and Harry begun our syn-o-matic task to relate imagery and footage to our song.

05/10/17 – As a group we decide to assign separate tasks or each other to progress with our research and planning. Sam was given the task to begin producing a story board and planning our ideas, Harry continued with our steal-o-matic task to research more detailed video ideas, Antonio finished editing the final details of our lip sync task and finally I was given the task to complete any research tasks and begin producing ideas for camera shots and timings onto our storyboard.

06/10/17 – Following our previous group meeting today we each individually produced independent research on what it takes to produce a successful artist/band website. To do this we used an online software called ‘screencastify’ to produce a visual tour and description of what a successful website consists of and how we will produce a similar website for our groups band.

09/10/17 – In today’s lesson we all contributed to our story board, we established what locations we will use, these include; Willingale village and a swimming pool at our friend’s house. We decided to use these places because they fit with the genre of the music and we will be able to use multiple outdoor shots.

11/10/17 – Today we completed our steel-o-matic. We chose five videos that we found matched our ideas for our final music video. We took these videos from YouTube and then imported them onto Adobe Premiere. We placed our song as a backing track and had the videos overlap the music. From this we could gain an insight to what visuals would be suited to our song.

13/10/17 – In this lesson, we created a twitter account named @PalemeOffical after deciding Paleme as the name for our artist (Jordan). Along with a twitter account we made an Instagram profile where we can post photos of Paleme when we complete our photoshoot. The twitter account can be used for updates and to advertise our artist.

16/10/17 – In Monday’s lesson, Jordan conducted some costume research. Our song is alternative rock/pop and our aim is to have the costumes match the nature of the song which is quite relaxed and casual. When we decided on costumes we posted these ideas on our blogs.

17/10/17 – On Tuesday, we began our Risk Assessment. As a group, we discussed the different risks that are possible while filming in the three different locations. One location involves the use of a swimming pool therefore the obvious dangers include drowning, slipping and dropping electrical equipment in the pool.

18/10/17 – Our day consisted of learning about cross-media synergism. We looked at Daft Punk and saw how they use synergy across their products. For example, they have used an ongoing theme of science fiction and dark colours. From this, we acknowledged how important it is introducing synergy across our work.

26/10/17 – (half term break) – We filmed in three different locations on the Thursday during half term week. We all met as a group in the morning around 10.30 AM and began filming at 11 AM. Luckily, we had two cameras available in case one run out of battery or the SD card became full.

30/10/17 – With most of filming ready to be edited, Sam transferred the files onto a computer and ran Adobe Premiere. After this, Sam placed all the footage onto Adobe so that all the content was readily available whenever he needed to use it.

1/11/17 – In today’s lesson, Jordan began the editing of our magazine cover for Billboard. We decided that the cover photo would be a full body shot of Paleme in an outdoors environment with a scenery containing leaves and the colour green. He is editing the magazine cover on Adobe Photoshop because it is suitable when you want to cut shapes from pictures and add effects.

3/11/17 – After deciding on “The New Pioneer” to be our album name, I could begin building a template for the digipak. I researched some iconic album covers from the likes of Arctic Monkeys and based our album design on this research.

6/11/17 – On Monday’s lesson we began preparing for our halfway evaluation. Sam finished the edit of the first draft so that we could show the rest of the class ready for Friday’s lesson.

7/11/17 – Today we presented our halfway evaluations to our classmates – the aim of this was to give our audience an insight of our artist and his musical background.

9/11/17 – I completed the first draft of the digipak in today’s hour. After this, I printed it out on A3 paper. This is because the rest of the class could see our digipak and write feedback around it which I would then consider when starting the next draft of the digipak.

13/11/17 – Harry published the first draft of the website today and then we all uploaded it to our blogs.

14/11/17 - In Tuesday’s lesson, we went out to scout for more locations and we found a local park in Galleywood with many trees and leaves on the floor. We felt this

16/11/17 – we went out as a group to film because we were missing footage as it was out of focus from the first session of filming. We noticed that Sam’s camera produced much more quality footage rather than Josh’s camera.

18/11/17 – On this date we had a guest come into the school who works for ITV. He spoke to us about his career in media and productions. This gave us an insight to projects on a larger scale compared to the music video project we done.

22/11/17 – Sam continued editing the music video and added in the new footage to experiment which shots are good and which shots are not worthy enough to overwrite the footage we already have.

23/11/17 -  Today, we published our Twitter account and submitted our first tweet which reads “the album is coming” implying that our digipack is nearly complete.

24/11/17 – Our Instagram account was created today – we feel it is important to create social media following because our target audience is very teenager orientated and these people are most likely use social media often.

27/11/17 – Jordan created the Paleme snapchat profile in our lesson today and we ensured the account was made public so that when another user adds Paleme, we do not have to accept the request instead the user can see Paleme’s activity instantly.

28/11/17 – Today Sam continued editing and completed the second draft of the video. We got feedback from peers and then recorded what still needed to be done to improve.

30/11/17 – The final completed version of the digipack was completed today allowing us to concentrate on improving the website as this was lacking attention to detail. We all helped each other on the website to try and make it better.

4/12/17 – On Monday’s lesson we dedicated the hour to creating an interview. This took about 20 minutes to plan the questions for Paleme. Then it took a duration of 30 minutes to record the interview in front of the green screen.

5/12/17 – Sam was in charge of editing the interview, he placed subtitles when the interviewer asked Paleme questions. He also used effects to alter the background colour.

11/12/17 – The final music video was completed however we had difficulties with exporting and uploading the video. This meant that we could not publish it on YouTube for a while until we knew why we could not export it.

13/12/17 – As our final deadline was approaching we made sure we changed any small defects in our three ancillary texts. One error we saw was that the merchandise page on the website was not fully complete so we took this time to ensure this was corrected.

15/12/17 – This was the last Friday before the deadline so we had to make sure all our blogs had all our planning and research tasks placed on there with labels. The interview was published by Sam and he put it on YouTube for the group to use the embed code to place it on our blogs.

19/12/17 – This was the deadline for our construction stage of the coursework project. We began thinking about our evaluation questions and deciding which member of the group would do the four different evaluation question. We made sure each of the productions: music video, digipack and website were all placed at the top of our blogs so that it made easy access for the teacher and examiners to view these media texts.

Scene Inspiration

Here is a short video clip of how we found inspiration for types of scenes and shots from videos, 'Yamborghini High' and 'The Hills'.

TV Interview

Here is our MTV interview which is going to be broadcast on the MTV television channel. From this interview our audience can get to know about Paleme and see what he is really like when off-stage.

Tour Poster Feedback

We created a quick questionnaire for our audience to complete. We asked 10 people of various groups to complete our questionnaire. This is the average score and feedback we received from our audience.

Tour Poster

We have used a photo shop to edit the color of the photo, this adds to the representation of our artists image and mood portrayed in his album. We have made half of the color on the picture black/white and the other colored. For the writing itself we have likewise gone half and half with the color scheme, half being black and the other green. The color green reaches to the symbolic effect of nature, in which our entire music video is based. Furthermore, we have the official Paleme logo at the bottom center of the page to advertise and classify that this is a Paleme tour poster.

Website Research

This is the home page of Travis Scott's website and in its centre is the eagle head, which is practically this artists brand image. It is 3D and rotates in a 360 degree circle in a consistent rotation. It seems basic but is actually very cool and relatable to those that already know the artist.

The top right link shows the recent and upcoming tour dates, locations and festival/gig name. 

This is the music link and to be honest I'm quite disappointed, its a very basic and boring page, for some reason there aren't enough album covers or anything like that; this could be a glitch, and it is vital it be fixed otherwise this could mean less people are purchasing this artists music.

The radio link is in line with what I stated above, the website needs some serious improvement considering he is such a well-known performer.

The video link is really good as the video instantly starts playing once you have clicked the link, this almost urges the audience to watch the video.

This is the home page of the Post Malone website, the bars that are seen at both the top and bottom are constantly scrolling like a conveyer belt, I am slightly confused about the chosen photos; one is of a small part of his beard and the other his eye. I personally would have chosen some of his notorious shots like in the White Iverson music video. There are also links to his social media pages in the top right corner, so as to publicise this artist even further.

If you click on the link named catalogue, you go to a page that advertises all of Post Malone's current albums, songs etc. Furthermore, you can click on each individual one to where they are available to purchase.

If you click on the tour link it shows every place in Australia that Post Malone is set to tour in as of yet, when you click on the city that is suitable to you it shows all the dates and times, including what ticket website to use. It is very clever in that it has the shape of Australia as if it is on a map, and I'm assuming this is done for every Post Malone tour that there is.

If you click on the videos link, it comes up with all of the artists biggest and most well-known songs with their appropriate vevo music videos. 

The last link leads you to the shop which I have seen before, but the artist currently hasn't got any new merchandise on offer. 

As planning to set up our artist website we have produced research on a similar genre artist. Due to our artist image and genre of alternative-rock we decided to research into coldplay's website. The website that they have has a very vibrant and simple layout with the separate links on one side and the various information placed clearly across the website. They have used simple logos and a colour scheme to present each tab.