In order to stand out from other individual artists Paleme will use his expression and real emotions in order to create a almost immediate relationship with his audience. The audience Paleme is targeting is a young adult/teen audience, the reason for this is because he is a young artist that has experienced the worst and is therefore able to tell his story whilst providing motivation to others his age and in a similar position to what he was. In addition to this Paleme unlike the other rising young artists will not use auto tuning and voice over effects, this will provide a variation between his songs and between young rising artists.
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