A2 Advanced Porfolio

our main source of editing inspiration was 'Yamborghini high' by 'A$AP Mob'. The reason for this is because they use alteration of colour and visual effects to add a trippy mood to the music video. This inspired us to use similar effects to add to out lyrics meaning and image of our artist.

Digipak Feedback

Second Draft Feedback

Marketing Research

Evidence of Planning

This is Antonio working hard on the various tasks for our group. It is important for us to get this done as it will enable us to be as prepared as we can be when we get down to filming the music video.

This is our group member Harry Foord who is carrying out some costume research in this photo.

This is Jordan Carter who is drawing out our storyboard and then speaking over the top of a audio video. We have chosen Jordan in particular because he took the A level subject of art, which will enable the illustrations to reach a high standard.

This picture shows our final group member, Sam, who is currently carrying out this evidence task.

Khalid - Digipak

Firstly we researched a similar individual artists we an expressionist view like Paleme. This CD Cover by Khalid includes a similar image that we wish to portray with an outdoor theme along with individual shots of the artists. As you can see this CD cover is successful as the album name, artist, theme and songs are all clear and stand out straight away to the audience.

Paleme's USP

In order to stand out from other individual artists Paleme will use his expression and real emotions in order to create a almost immediate relationship with his audience. The audience Paleme is targeting is a young adult/teen audience, the reason for this is because he is a young artist that has experienced the worst and is therefore able to tell his story whilst providing motivation to others his age and in a similar position to what he was. In addition to this Paleme unlike the other rising young artists will not use auto tuning and voice over effects, this will provide a variation between his songs and between young rising artists.

Website Feedback

This was feedback given after the first draft of the website had been completed.

Each image contains similar colours helps to create synergy.
Like the use of edited images.
Improve - Left bottom image slightly Blurry.
Great Gallery photos and layout.
Good transitions between pages.
The about page looks a bit empty.
'Listen' page needs many changes.
Not all social links work.
can't see tabs like the synergy.

Website 2nd Draft

Here is the Second draft for the website, we decided to make the colour scheme changes, as we felt it improved the quality and feel for a professional website. W updated the social links so they functioned correctly and added them to the navigation bar so they can be easily accessed on every page.

Website 1st Draft

Here are screenshots from the website after the first draft was completed.

Merchandise

Here is some of the merchandise we have created for Paleme. It consists of T-shirts, hoodies and hats in a range of colours. These will be found to purchase on the official Paleme website that we have created as well as at his tour destination venues.

Teacher Review: Prior to 2nd Draft of Video

Mrs Brookes thought that some of our shots were too similar, thus she recommended that we apply more variation to our music video. Similarly, she thought that we needed to include more group shots of the guys 'having fun' as a majority of the shots are just of our main performer Paleme (Jordan) singing to the camera. Although this draft hasn't got any after effects on it yet, because our group is planning to make it colourful and visually more vibrant. I will now attempt to change the video in accordance with our teachers advice, so as to get the produce the best possible music video and receive a grade appropriate to this.

Cross Media Task

Halfway Presentation

Paleme half way from jordancarter24

Storyboard

As Further in depth planning we have produced a filmed explanation of our story board to give a clear picture of what we intend to produce as our music video.

Video Research: Travis Scott - beibs in the trap ft. NAV

The music video starts of with an awesome shot from beneath the artists, I think that the camera is looking through a glass floor, but it makes this effect that the artist is practically flying. The video then includes an alternative location with a group of woman that are sexualised for the attention of the audience. At the part of the song where it says 'that coca' which is referring to cocaine, there is a shot of Travis Scott the main performer kicking a white substance. The video gradually becomes more and more confusing and trippy as the lights flash repetitively. It continuous in this way throughout the rest of the song. In direct referral to the lyrcis, it is clear that this song is completely drug related which is why it can be considered a good comparison to our video. I would strive for our video to use similar trippy and unique shots to make our video stand out from others.

Video Research: Weeknd - The Hills

The video starts of as a narrative, in which the main performer has been in a bad car crash and leaves the car looking injured and in shock, he then proceeds to help the other people who were involved with the accident. The artist then starts to lip sync the music whilst also staying in role, for example, the women who were there with him start to take out their aggression on him, and as they walk away the car is perceived to explode in the background. Overall I would say the video is quite a boring and insignificant one, but it does suit the music very well with its monotone aurora. The lyrics also fit the video very well as it portrays the life of someone who is literally 'fucked' up. I think we could apply this music video to ours, by attempting to find a suitable storyline that centres on the lyrics of our song.

Music Video 2nd Draft

Interview Research

Interview research from jordancarter24

Imagine Dragons - Digipack

Imagine Dragons are an alternative rock group therefore is similar to Paleme. On the other hand, Imagine Dragons released an album on the 23rd of June 2017. From the front cover you can see it is very simplistic and apart from the middle strip down the centre there is minimal use of colour. This is different to Paleme's CD cover because Paleme takes up a large proportion of the front cover and the background contains patterns and colour.

The back cover takes a similar style as the front. This is because it contains the same rainbow strip which features on the front cover. Again, it is very simplistic and contains the song list in the centre of the frame. This is a different style approach compared to Paleme's digipack however there are similarities because Jordan ( Paleme ) features on every image on the digipack conveying that we too have a consistent style throughout the digipack. The spine of the Imagine Dragons album is somewhat identical to ours, as it contains our artist name and album name just like the imagine dragons digipack.

Image result for imagine dragons cd evolve

Group Timetables

Costume Research

Due to the genre of our song being alternative rock we have produced research on what various alternative rock bands and artists wear. This evidence above shows that alternative rock artists mostly have a relaxed style and appearance that consists of jeans, a plain t-shirt and some form jacket, however the colours of the costumes are very mutual and usually black or white. However due to the nature of our song we will be alternating the main performers outfit by including some bright coloured t-shirts or trainers.

Weather Forecast

For further location and filming planning we have researched the weather forecast for our intended filming locations. This way we know that we are able to film our footage within the same location and day.

Shooting Schedule for First Session

Risk Assessment Form

Evidence of Filming

Here is footage of when we were filming our music video, this particular footage shows when we was filming at Willingale, Ongar, The lodge. Here you can see the main performer being filmed at a mid-shot whilst the group are in the cabin relaxing as part of the background image.

Magazine Cover Research

This Billboard cover has inspired us as we feel like the costume, representation and focus of the main artist. We believe that the use of the dark outfit and vibrant coloured background will accurately reflect our performer in our music video and photoshoots, This will increase our synergy through our video, website and magazine cover.

We have also found this Billboard magazine cover that we believe would give us the opportunity to use the background depth to compliment the performs image, this is because the performer has a rather reserved personality but with music expresses his opinions.

Magazine Cover 1st Draft

Here you can see the first draft we have produced for the Paleme Billboard magazine cover. This cover is successful because of the color and outfit synergy from the album to the cover, However the negatives of this cover are the nose coloring on Paleme and the text. To improve we will be editing what the text says and the font we will be using in order to add more synergy from the magazine cover to the digipack.

Album - Song List

Today we have produced the rest of our album contents. This includes the names of the other album songs and the name of the album and why we called it this.

Album Name; The New Pioneer.

Songs;

1. Washed Up

2. Clean for a day

3. Spiked

4. Oh Charlie

5. Drugs

6. Moving up

7. The Drop

8. Redemption

9. Ditch The Girl

10. Night Conversations.

The meaning behind the album name is that Paleme is a young artist that is aiming to create a new image and interpretation of the youth culture.

Lip Sync - (Group Experiment)

Lip Syncing in this sense can be defined as the simultaneous recording of voice and picture, especially the synchronization of lip movements with recorded sound.

We did this lip sync task as a test to find out which member of our group was most suited to be the role of main performer. For me personally, the factors that needed to be considered was firstly whether the person could be in time with the words of the songs, and additionally being able to clearly see the words that they are saying; which is essential information because we had to put ourselves in the perspective of the audience. Another factor that was needed, can be summed up to a lack awkwardness, in that they are able to move to the beat in a successful way, this doesn't have to mean dancing.

Once we had decided on our song 'drugs' by Adam Jensen we took a camera outside to film each member of the film lip syncing with the song, we just placed the camera on a tripod to create a still shot, and then individually sung a part of the tune.

I will now sum up my personal interpretation of the results, Antonio seemed to be very good at lip syncing, and it was very clear what he was saying because of his over exaggerated lip movements, and the same can be said for Jordan. Sam wasn't particularly good at lip syncing and as a result specialised in the other areas of the production process of the music video. Finally, Harry seemed to have the correct movement with the video, rather then standing awkwardly, and his lip syncing was similarly adequate.

Font

Here we have produced a vote on which font our audience believe we should use for our digipak and our website. We gave them the option from an italic font or standard font. The out come clearly shows how prosto sans in an italic style is the most popular font according to our audience.

Social Media Accounts

As part of our artist marketing we have created further social media accounts in order to increase our artists recognition and image. We have used a Snapchat, twitter and Instagram account to target our young target audience.